Firm highlights camera, increased storage, and battery life

Jan 29, 2021 20:04 GMT  ·  By

Samsung launched the Galaxy S21 earlier this month, and now that the device has started shipping to customers across the world, the company can focus on the next phase in its plan to make the new smartphone successful.

It all comes down to marketing now, so the South Koreans have just rolled out a new one-minute commercial to show the world the Galaxy S21 “is different.”

This time, Samsung focuses on the key features of the smartphone, such as the camera, highlighting certain capabilities like the 8K support (which also allows users to take screenshots and basically save photos right from within a video).

Furthermore, Samsung reminds the Galaxy S21’s battery provides enough juice for pretty much anything, while also highlighting the upgraded storage on the new-generation model.

Going on sale as we speak

“Galaxy S21 series is built for those who want premium mobile innovations to capture and share their world. With a head-turning, iconic design, an epic pro-grade camera, a super smooth, immersive display and the most advanced processor ever in a Galaxy device, the Galaxy S21 series offers unrivaled connectivity, power and performance,” Patrick Chomet, EVP and Head of Customer Experience Office, Mobile Communications Business, said a few weeks ago after the Unpacked event.

Both the Galaxy S21 and Galaxy S21+ are capable of offering an entirely premium experience, but those wanting the best of the best should go for the Ultra.

“Galaxy S21 Ultra is the ultimate premium, cutting-edge smartphone that delivers top-of-the-line mobile innovations that bring you closer to the people and things that matter most. This device is available for people who want the best of the best and demand to be a step ahead, as can be proved by its groundbreaking features,” Chomet said.

The Galaxy S21 is available today starting at $799.