The company is betting big on its foldable device lineup

Feb 1, 2021 19:31 GMT  ·  By

Samsung is getting ready to introduce a new generation of foldable devices, and the company today has released a substantial price cut for one of its older models.

The Galaxy Z Flip 5G, which has until now been available for $1,449, costs just $1,199 starting from today, and this $250 discount shows the South Koreans are trying to play more aggressively on this front.

With new foldables expected as soon as June, Samsung wants its foldable device lineup to become the new pioneer of the smartphones sold under its brand, especially now that it’s working to retire the Note series entirely.

But at the same time, Samsung has also pledged to offer more affordable foldables, though everybody is waiting for the company to release a cheaper model rather than announce price cuts for the existing devices.

Cheaper Samsung foldables

Last year, Dr. TM Roh, President & Head of Mobile Communications Business, Samsung Electronics, suggested the company indeed wants to continue to invest in foldables, but at the same time, it also plans to make them available at lower price points.

“True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021. We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup,” Roh said.

“We believe everyone should have access to the latest mobile technologies and a spectrum of product options that offer unfettered, personalized experiences. In 2021, our diverse product portfolio will deliver breakthrough capabilities that empower you and never hold you back.”

New foldable devices could be announced by Samsung as soon as June.