14 DAY TRIAL // While all eyes are on the next-generation Samsung foldables, which should see daylight next month, the South Korean company still wants to keep its existing flagships as fresh as possible.
This is why Samsung occasionally unveils new color versions of its top devices, with the Galaxy S22 receiving a lot of love in this regard.
This week, for example, the company announced a new purple edition of the Galaxy S22. Called Bora Purple, the new color will become available starting next month, Samsung says.
“From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways — as they have through Samsung’s palette. With the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy’s signature style. To extend purple’s heritage, which goes hand-in-hand with Galaxy’s philosophy, we introduce our newest shade: Bora Purple. “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality,” the South Korean phone maker explains.
Coming to more Samsung devices
But what’s more important is that Samsung actually plans to bring Bora Purple to more devices. This is projected to happen later this year, though right now, no further specifics have been provided.
“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”
Samsung hasn’t mentioned whether Bora Purple would be available on all Galaxy S22 models or only the Ultra.