14 DAY TRIAL // Samsung is certainly putting a lot of effort into its marketing strategy for foldable devices, with the company now launching a 60-day trial for two of its models in the United Kingdom.
Originally launched in the U.S., the new campaign allows buyers of the Samsung Galaxy Z Fold2 5G or Samsung Galaxy Z Flip 5G to use these devices for 60 days, and if they don’t like the new experience with a foldable device, they can return them without any extra fees.
“Customers that purchase a Samsung Galaxy Z Fold2 5G or Samsung Galaxy Z Flip 5G will have 60 days to fall for the iconic foldable device, or trade it in for the full purchase price if they are not fully satisfied. The offer will run for UK shoppers until 22nd June 2021 on Samsung.com and participating retailers,” Samsung explains in an announcement this week.
“With this exciting promotion, Samsung is giving customers the confidence to make the leap to a new era of mobile technology, allowing them to get hands-on and experience the meaningful innovations and enhanced refinements of Samsung’s iconic foldable devices.”
In the United Kingdom, the Samsung Galaxy Z Fold2 5G is available for £1,599 (RRP) and the Galaxy Z Flip 5G for £1,299 (RRP).
The foldable push
Samsung is one of the companies betting big on foldables in the long term, and the company has pledged to continue investments in this product category not only to develop new capabilities but also to bring the new form factor to lower price ranges.
In other words, Samsung wants its foldable devices to be more affordable, and the company is expected to announce a cheaper alternative to its premium products as soon as this year, with June or July likely to witness an announcement in this regard.