14 DAY TRIAL // Sales of new computers skyrocketed in 2020 when everybody was forced to work remotely, but after a crazy year, the demand more or less became more moderate all over the world, including in the United States.
Research conducted by Canalys indicates US PC shipments, including tablets, recorded a 1 percent increase last year even when taking into account a massive 28 percent decline in the last quarter of the year.
When it comes to notebooks alone, they declined 28 percent, with Canalys explaining the Chromebook is the main one to blame because the market sector has reached its saturation.
Chromebook sales going down substantially due to market saturation
In other words, the Chromebooks have become an essential device in the classroom, but on the other hand, sales of these devices are stagnating because most educators already have one.
“While it is was an undeniably poor quarter for Chrome, significant declines were expected after the surge in shipments that coincided with peak education demand due to lockdowns,” said Canalys Research Analyst Brian Lynch.
“The education market will return to high levels of output by the 2023/24 school year as school boards seek to refresh devices bought during the pandemic. The need for devices with better specifications, such as larger displays and faster processors, will provide renewed opportunities for Chromebook vendors. The first half of 2022 is also set to provide a boost to Chromebooks as some schools will use a portion of the allotted US$7.2 billion approved via the Emergency Connectivity Fund to support the spread of digital education.”
Needless to say, sales of the Chromebooks are expected to skyrocket once again when the existing customer base starts an upgrade cycle, though, at this point, it’s still difficult to anticipate when exactly this is supposed to happen.