Most people are disappointed by the rising costs

Sep 25, 2022 09:15 GMT  ·  By
The increasing costs of a Netflix subscription is pushing users to a rival platform
   The increasing costs of a Netflix subscription is pushing users to a rival platform

There was a time when Netflix was the go-to service for streaming services, but the last 2 years brought a major change in terms of trends in this industry.

It’s not a secret that Netflix has been looking into ways to boost revenues, but some of these ideas have already pushed users to rival platforms.

And according to a new survey from reviews.org, no less than 25 percent of the current Netflix users plan to give up on the platform by the end of the year.

When asked about the reason for leaving Netflix, over 40 percent of the current subscribers pointed to the increasing costs of a subscription. One in five people believes Netflix is no longer the pioneer when it comes to new titles, so the missing content, obviously available on rival platforms, is what’s pushing them to a competitor.

“The other big complaint from Netflix users is two-fold: 1 in 3 respondents said Netflix no longer has the shows they want to watch [and] 30% said that they use other streaming services more,” the survey reveals.

“Netflix became popular for licensing many TV shows and movies for streaming before the company developed its own original programming. In recent years, those shows and movies have left Netflix for other streaming services—mainly to build the libraries of WarnerMedia’s HBO Max, Walt Disney Company’s Disney+, and NBCUniversal’s Peacock—leading to ‘the streaming wars,’” the survey continues.

While most Americans are subscribed to no less than 4 streaming services, Netflix continues to lead the market. No less than 4 out of 5 Americans currently have a Netflix subscription. HBO Max is the runner-up, followed by Disney+.

“4 out of 5 Americans are subscribed to Netflix. But with 12.5% of those subscribers planning to cancel in the next couple of months, Netflix is actually looking vulnerable,” the survey concludes.