14 DAY TRIAL // We’ve known for a while that iPhone users typically spend more money on apps in the App Store than those committed to the Android world, and new data shared by Sensor Tower shows the trends haven’t changed during this crazy year.
More specifically, it’s estimated users spent no less than $407.6 million on apps in the App Store and Google Play Store in November, and this is an increase of no less than 34.5 percent from the previous year.
Needless to say, Christmas brought quite an increase, as it alone accounts for no less than 4.5 percent of the month’s total spending. Between December 1 and December 27, mobile users spent no less than $9 billion, bringing the total figure for the year to over $100 billion.
That’s right, users out there spent over $100 billion on apps and games published in the two stores, and this is quite a record given how crazy 2020 has been.
“Consumers spent $112 million on non-game apps this Christmas, up 59 percent from $70.5 million in the previous year. Compared to last Christmas, non-game apps saw 4.2 percentage points more total spending,” Sensor Tower explains.
iPhone users, big spenders
Unsurprisingly, Apple’s users were bigger spenders than those with an Android device, as this is a trend that’s been maintained in the last few years in the mobile market.
“As in previous years, Apple’s App Store captured the bulk of the spending between the two platforms. It saw 68.4 percent of the spending, or $278.6 million, up 35.2 percent Y/Y. Google Play saw $129 million in revenue, up more than 33 percent Y/Y,” the data shared by the company reveals.
As far as Americans are concerned, they spent close to $130 million in the two stores on Christmas day alone.