14 DAY TRIAL // Google took over Fitbit back in 2019, and at that point, many experts out there predicted the end of Fitbit as we know it.
This didn’t happen, however, and Google itself promised that Fitbit would be let to operate independently.
But the arrival of the Pixel Watch changed the whole thing, as it comes with deep Fitbit integration, once again fueling rumors that the company could eventually be entirely absorbed by Google.
Certainly, that’s a scenario that nobody can rule out in the long term, but as far as the short term is concerned, Fitbit will continue to exist in the same form we can find it today.
Company co-founder and now the big boss of Google’s wearable unit suggested in an interview with CNET that new Fitbit smartwatches will still be released despite the debut of the Pixel Watch. James Park said the Pixel Watch and Fitbit’s smartwatches have different purposes, suggesting that in many ways, Google’s device is supposed to be a rival to the Apple Watch.
Pixel Watch, a rival to the Apple Watch
Fitbit’s smartwatches, on the other hand, are particularly focused on activity and health tracking. Of course, there’s a fine line between the two, as smartwatch companies are investing aggressively in health capabilities anyway, and Apple is just the perfect example on this front.
Apple has so far pioneered a series of health capabilities, but Fitbit says it’ll continue to be specifically focused on a mix that would make its devices the best on this side of the market, including not only the tracking, but also the battery life.
At this point, nobody knows for sure when new Fitbit models are supposed to go live, but for now, all eyes seem to be on the Google Pixel Watch that’s projected to launch later this year with deep Fitbit integration.