Netflix joins Italian group fighting against piracy

Dec 23, 2019 08:13 GMT  ·  By

Netflix has recently joined FAPAV, the largest anti-piracy group in Italy and responsible for blocking hundreds of websites involved in the distribution of illegal content in the country.

Seria A, the professional football league in Italy, has also joined the alliance together with Netflix.

In a press release announcing the new members, FAPAV brags about its results in the anti-piracy fight, explaining that in 2019 it managed to block access to 400 sites providing access to pirated materials. This is an increase of 230 percent as compared to 2018, the group says, explaining that it makes it the most proficient anti-piracy group on the Old Continent.

Furthermore, FAPAV says that in 2020, the fight against illegal IPTVs would become one of the main focuses, especially given the new members that have joined the group.

Netflix statistics

Piracy, however, isn't the only cause of Netflix losing money.

According to estimates published by CordCutting earlier this year, Netflix loses some $192 million every month because of users sharing the same account, with rivals Amazon and Hulu far behind with $45 million and $40 million, respectively, in monthly loses. Every year, Netflix loses approximately $2.3 billion in revenue due to a total of 24 million users accessing Netflix but not paying for a subscription.

Interesting enough, no less than 59.3 percent of the people who didn’t have Netflix at the time of the study said they were ready to pay for a subscription if other means of accessing the content were not available.

The fight against piracy at a global level, including with help from the groups that it joins, along with a series of updates for the service, is a long-term effort for Netflix that could eventually push more potential customers to pay for a subscription, eventually helping increase monthly revenue.

Official data revealed in October indicated that Netflix reached 158.3 million subscribers globally, with forecasts projecting an increase of other 7.6 million subscribers in the last quarter of 2019.