Company working on full overhaul of Firefox brand

Jul 31, 2018 09:05 GMT  ·  By

Mozilla is working on a full overhaul of the Firefox brand, and the company has proposed two different set of icons that may eventually be used for browser versions and associated apps and projects across all supported platforms.

In an announcement this week, Mozilla explains that the new icons that it designed, and which it is seeking feedback on, aren’t by any means final and they can be substantially refined or changed completely before a decision is made.

“A team made up of product and brand designers at Mozilla has begun imagining a new system to embrace all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group. Working across traditional silos, we’re designing a system that can guide people smoothly from our marketing to our in-product experiences,” Mozilla says.

New sets of icons

The new so-called systems include general-purpose browser icons for the existing desktop versions of Firefox, like stable, developer and nightly, as well as singularity-focused browser icons for mobile. There are also icons for new apps and services, some of which aren’t yet available, but which may launch at some point in the future and help expand the Firefox brand.

“Still in the works are explorations of typography, graphic patterns, motion, naming, events, partnerships, and other elements of the system that, used together with consistency in the product, will form the total brand experience,” Madhava Enros, Sr. Director, Firefox User Experience, and Tim Murray, Creative Director, Mozilla, explained in the linked announcement.

While Mozilla does want feedback to be sent to the company, it clearly explains that it does not crowdsource the selection of icons, and there will never be any voting.

There’s no ETA as to when a decision would be made, but the Firefox rebranding is a priority for the company, therefore work on the project will continue with more news to be shared soon.

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Proposed Firefox set of icons
Proposed Firefox set of icons
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