14 DAY TRIAL // While for many people out there a smartphone that costs more than $1,000 is just too much, more and more Apple customers think that paying more on an iPhone is simply worth it.
And top Apple analyst Ming-Chi Kuo of TF International Securities says this is exactly what is happening with the iPhone 11, as demand for the more expensive versions has surpassed the one for cheaper siblings.
Specifically, Kuo says that iPhone 11 Pro and iPhone 11 Pro Max account for 55 percent of the pre-orders made since Friday when Apple officially kicked off the program. iPhone 11, which starts at $699, takes the other 45 percent of pre-orders.
iPhone 11 Pro starts at $999, while the cheapest iPhone 11 Pro Max costs $1,049. The top-of-the-range Max configuration is available for $1,449 in the United States.
iPhone 11 demand strong in China
Customers paying more for the iPhone 11 Pro and iPhone 11 Pro Max isn’t necessarily surprising, as Apple specifically tried to make these two models more appealing. For example, these two iPhone versions come with upgraded camera specs, but also with larger batteries, and information discovered recently revealed that iPhone 11 Pro Max features a 3,969 mAh battery.
Meanwhile, iPhone 11, which is the cheapest model in the entire lineup, is particularly aimed at markets like China where it must fight the Android domination. iPhone 11, a successor to the iPhone XR, comes with an LCD screen, but features two cameras instead of one, as it was the case on the model it replaces.
Apple no longer provides data regarding iPhone pre-orders, so we don’t know for sure if Kuo’s numbers are accurate or not. More information will be revealed by the Cupertino-based tech giant as part of its next earnings report, albeit specifics on the sales of each iPhone model won’t be offered.
Via MacRumors