14 DAY TRIAL // Apple’s new iPhones are selling like hotcakes, according to third-party data from analysts in the largest markets worldwide, and partially responsible for the strong demand is the teen category of buyers.
Research conducted by Piper Jaffray reveals that no less than 83 percent of the teenagers in the United States already have an iPhone, which is the highest ownership share ever reached by Apple’s smartphone.
This is an increase of 1% from the results announced last year, according to a report from AI.
What’s also important for Apple is that the intent to purchase an iPhone is currently at record levels. No less than 86 percent of the respondents said they plan to buy a new iPhone, with the same figure also recorded in a similar survey earlier this year in the spring.
Cheaper iPhone coming next year
This shows that the debut of the iPhone 11 keeps Apple’s flagship product a compelling purchase for teenagers, and the reduced price of the base model could be seen as an incentive for this category of buyers. iPhone 11, a successor to the iPhone XR, starts at $699 in the United States, down $50 from the starting price of the model it replaces.
Just like the iPhone, Apple Watch remains a very popular product, with no less than 20 percent of the respondents revealing they already own an iPhone. Apple Watch obviously tops the charts in this regard in the wearable market, with second-placed Samsung Gear having an ownership share of just 2 percent.
A total of 23 percent of the teenagers said they plan to purchase an Apple Watch in the next six months, as per the cited source.
Apple is also expected to launch a cheaper iPhone in the first months of 2020. This new model could be the second iPhone SE and come with latest-generation hardware in the body of the iPhone 8. The starting price is projected to be around $399.