14 DAY TRIAL // We’re likely just a few weeks away from the moment Apple is supposed to announce a new iPhone generation, and the closer we get to this day, the more information emerges through unofficial channels.
This time, what we get is pricing information for the iPhone 12, as you might know already, is considered quite a hot subject.
And it’s all because Apple is adding 5G support to the entire iPhone 12 lineup, which could obviously generate a more or less substantial price increase.
And according to people familiar with the matter, Apple would try an unprecedented gimmick to maintain its profit margin without actually increasing the final cost of the iPhone 12. The device could come without a charger, so basically, what you’re going to get when getting the iPhone 12 is just the device itself and nothing more.
This is one piece of bad news. The other is that Apple might not manage to keep the price at the current level and a somewhat increase is still expected.
Increased prices
According to TrendForce, the starting price for the iPhone 12 (the model coming with a 5.4-inch display), is likely to start at $699 to $749, while the iPhone 12 Max, a device coming with a 6.1-inch OLED panel, could start at $799 to $849.
iPhone 12 Pro will be available from $1,409 or $1,099, while the iPhone 11 Pro Max will be the more expensive model with a base price of $1,149 to $1,199.
Nobody knows exactly when the iPhone 12 is supposed to launch, but the rumor mill points to an unveiling event in October, and not in September as it’s generally the case for new iPhone generations. This is because of supply struggles, with Apple, therefore, expected to begin selling the device later than anticipated.