In partnership with Purelygadgets

Jul 14, 2010 10:35 GMT  ·  By

modu company has just announced that its modu 1 phone will be available in United Kingdom exclusively through Purelygadgets. The Guiness Book awarded, modu 1 phone is the world's lightest mobile phone (43g, including battery). The Israeli manufacturer decided to give one of the most important online shops, Purelygadgets exclusivity over the eagerly anticipated modular device. modu 1 phone lands in UK after about one year since its official launch.

Sariel Engel, Vice President Sales & Business Development, commented, "Our launch in the UK with Purelygadgets is an exciting development in modu's distribution. This partnership will make the modu 1 phone and modu jackets available to a new and dynamic market. This is a winning scenario for modu, Purelygadgets and UK mobile phone customers".

Andrew Tse stated. "We are really excited to be working with modu and be the first to bring it to the UK. modu have extraordinary design, innovation and fun in their products. Things that our customers are always looking for in the latest lifestyle tech products."

The modu phone is a tiny modular and sleek mobile phone. The handset features a 1.3-inch OLED display with 65,000 colours (128 x 96 pixels resolution), a built in speaker, Bluetooth 1.2, MP3 player and 2GB internal memory. The main attraction of the phone is the fact that users will be able to modify the phone's design and features according to their different daily activities, simply by inserting their modu phone into other devices in the modu ecosystem, including a range of stylish phone enclosures called modu jackets. Another interesting aspect is the phone's changing interface, which seems to be dependent on the jacket.

Purelygadgets will be offering the modu phone at £129.99 but for a promotional period with £30 off a modu jacket when bought with the phone. The modu 1 phone and a selection of modu jackets are available in UK starting this month.

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