Microsoft keeps insisting for users to install its browser

Apr 24, 2020 05:22 GMT  ·  By

A new Microsoft Edge browser is here and while it’s offered as the new default on Windows 10, the software giant wants to make sure everyone is aware the application is now available for download.

So in addition to praising the capabilities of its Chromium-based browser on every single occasion, Microsoft also turns to ads to promote the new Edge, many of them displayed in its very own services.

Outlook.com is one such example, as WL has spotted a series of Microsoft Edge banners displayed above the inbox that were displayed when the email service was loaded in Google Chrome.

The banners come with the typical messages that highlight the capabilities of Microsoft Edge and recommend users to download the new browser and try it on their devices.

The new Microsoft Edge

Microsoft’s new browser is based on the same engine as Google, so the software giant has thus become one of the largest contributors to the Chromium project.

But at the same time, the migration from EdgeHTML to Chromium also allowed Microsoft to evolve Edge beyond the world of Windows 10, technically making it a cross-platform browser.

So in addition to Windows 10, the new Microsoft Edge is also available on older Windows, like Windows 7 and Windows 8.1, and on macOS. A Linux version is also considered, but an ETA on this isn’t yet available.

The Chromium engine also means Edge comes with features borrowed from Google Chrome, including for extensions published in the Chrome Web Store. Microsoft has created its very own extension store with the most recommended add-ons, but at the same time, users can safely install extensions from Google’s store by simply enabling a security switch in the settings screen.

Edge also replaces the previous version as the new default browser on Windows 10 once it’s installed.