14 DAY TRIAL // Microsoft just couldn’t stay away from the AI revolution, so the company used the AI model that powers ChatGPT to reinvent its very own Bing search engine.
Announced during an ad-hoc event, the new Bing brings together four different technical breakthroughs, namely the next-generation OpenAI model, the Microsoft Prometheus model, a completely new user experience, and a way to apply AI to the core search algorithm.
All of these, Microsoft says, should provide users with better search, complete answers, and a new chat experience.
In other words, you should now use Bing in a conversational way, just like you’d be talking to a human being, and expect the search engine to provide more relevant results.
“There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do. It’s great for finding a website, but for more complex questions or tasks too often it falls short,” Microsoft says.
Microsoft says it’s also bringing the power of AI to Microsoft Edge.
“We’ve updated the Edge browser with new AI capabilities and a new look, and we’ve added two new functionalities: Chat and compose. With the Edge Sidebar, you can ask for a summary of a lengthy financial report to get the key takeaways – and then use the chat function to ask for a comparison to a competing company’s financials and automatically put it in a table. You can also ask Edge to help you compose content, such as a LinkedIn post, by giving it a few prompts to get you started. After that, you can ask it to help you update the tone, format and length of the post. Edge can understand the web page you’re on and adapts accordingly,” the company explains.
The new Bing is currently available in a limited preview, but you can join the waiting list Microsoft Bing.