14 DAY TRIAL // Microsoft is pushing hard for the Microsoft Store to become the preferred destination for all kinds of content not only on PCs but also on other devices, and today, the company announced one big change that developers are going to love.
The company is reducing its revenue cut for sales made through the Microsoft Store from 30 percent to no less than 12 percent for PC games, with the change coming into effect in August this year.
In other words, developers now have another big reason to bring their games to the Microsoft Store, so Microsoft’s big goal here is as obvious as it could be. The company wants to make the Microsoft Store a more important rival to Steam, hoping devs would be more interested in its platform given they now have a better chance of making more money.
Big plans for the Microsoft Store
“Game developers are at the heart of bringing great games to our players, and we want them to find success on our platforms. That’s why today we’re announcing that we’re updating our Microsoft Store terms for PC game developers,” Microsoft explains.
“As part of our commitment to empower every PC game creator to achieve more, starting on August 1 the developer share of Microsoft Store PC games sales net revenue will increase to 88%, from 70%. A clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so.”
In the meantime, it’s believed Microsoft is also planning other big changes for the Microsoft Store in terms of the content that can be published here. Microsoft might at one point allow developers to publish their Win32 apps in the Microsoft Store and even allow them to use their own built-in updating engine, all in an attempt to grow the store and make it the preferred destination for Windows 10 users.