New Surface Laptop 4 ad compares it to the MacBook

Apr 27, 2021 14:01 GMT  ·  By

Surface Laptop 4 is part of Microsoft’s new-generation Surface lineup, and naturally, the company has started the marketing push to make sure the device gets the attention it deserves.

And just as expected, the Redmond-based software giant does what it’s been doing quite a lot lately: it pokes fun at Apple’s products, which so many people are considering alternatives to Surface PCs.

More specifically, this time Microsoft compares the Surface Laptop 4 with Apple’s MacBook Air, and I’m pretty sure you’ve heard this story before because the company uses the same things to show just how great its new device really is compared to the competition.

So Microsoft reminds everyone the Surface Laptop 4 comes with a touchscreen (when the MacBook Air of course doesn’t), it features multiple USB connection options whereas Apple forces buyers to get a dongle, and it lets people play games just like on their PCs.

The new Surface Laptop 4

The new Surface Laptop 4 comes with Intel and AMD chips in both 13.5” and 15” models, and while visually it’s nearly identical to its predecessor, Microsoft has also introduced a new so-called Ice Blue finish.

“For years, Surface Laptop has stood apart from the crowd with craftsmanship unlike any other. We’ve spoken about how much we believe the details matter – and that conviction is rewarded when we see Surface Laptop consistently hold the highest customer satisfaction rating in its class. When we explore what customers like most, we hear a unique mix of product capabilities and fine details,” the company explains.

The Surface Laptop 4 is already available for purchase in the United States, Canada, and Japan, with more markets to get it rather sooner than later. Pricing starts at $999.99 for the base model.