14 DAY TRIAL // While the iPad continues to dominate the tablet market, Microsoft is also growing in this part of the market, with the Surface selling like hotcakes these days.
New research published by Strategy Analytics reveals that Microsoft was the only large company to record growth in the tablet sector in the first quarter of the year, as it managed to improve its year-over-year sales by 1 percent.
Apple, on the other hand, fell 6 percent, while Samsung dropped 1 percent. Lenovo recorded the biggest decline at 20 percent.
iPad still the king
However, Apple still dominates the tablet market, and the research shows the company sold no more, no less than 15.8 million iPads during the quarter.
“Apple iPadOS shipments (sell-in) fell -6% year-on-year to 15.8 million units in Q1 2022, with worldwide market share climbing 1.7 percentage points to 39% as the vendor outpaced the market; compared to the holiday quarter when Apple was severely supply-constrained, shipments were actually 1% higher quarter-on-quarter,” Strategy Analytics explains.
There’s also concerning news for Google. Strategy Analytics says the demand for Android tablets is declining, as the market share of these devices dropped to just 50 percent.
“Android tablet market share is at a new low of 50%, but competition has heated up among Android vendors looking to grab market share from Huawei’s smaller device footprint as well as the fast-shrinking white box market. Lenovo has been growing for more than two years with this strategy but Xiaomi, Honor, realme, OPPO, and even Nokia have recently jumped into the tablet market, creating new dynamics in mainland China and a handful of markets in south Asia, southeast Asia, and Europe,” the report reads.
Samsung, which is the runner-up in the charts for Q1 2022, managed to sell 8.2 million tablets during the quarter, therefore securing a 20 percent share.