Microsoft Announces New Bing Features That Could Make You Give Up on Google

Microsoft is putting a lot of effort into improving the experience with Bing, and while some think that Google is still the number one search engine out there, giving a try to Redmond’s alternative might actually make them think otherwise.

This new update comes with some pretty massive improvements, including a new way to get the most important information for a specific keyword in a single view on the search results page.

The most straightforward example in this regard concerns recipes, with Microsoft explaining that all the data that matters is now offered at a glance by Bing.

“This view shows recipe pictures along with high-level information like calories per serving and user reviews. If a recipe includes a how-to video, we’ll show that as part of the answer, and it will play if you hover over. Seamlessly click from one recipe to the next and see them expand inline so you don't have to bounce from page to page. The expanded view shows more information such as: an ingredient list and possible substitutions for when you don’t have everything on hand, a drop-down menu for you to scale the recipe to a certain number of servings, and nutritional information,” the company explains.

Infographics on Bing

Then, the search giant is also adding a dedicated button to let you search for visually similar images, something that’s been around for a while on Google and which definitely comes in handy when looking for something specific but can’t find it.

And last but not least, there’s the infographic experience, which groups text results and links into one infographic-based design that’s totally awesome.

“For example, you can search for broad topics like “Kenya” or “giraffes”. Results for these move beyond a dense summary of text results and blue links, and aggregate the top text and visual results into an infographic-inspired experience. Curiosity piqued? Click off to sites that contain more detail or explore other related topics,” the company says.

The new features are currently going live for Bing users on the web, so you can try them out today.