14 DAY TRIAL // LG has officially announced that webOS, its very own smart TV platform, is now available for partners too, essentially trying to grow its presence in the entertainment market but also to provide the market with a unified product whose offering can be substantially refined in the long term.
LG says it already has over 20 partners ready to embrace webOS, so we should expect more smart TVs to launch with its own operating system in the coming months.
“As an integral component of LG’s preeminent home entertainment ecosystem, webOS has delivered exceptional ease of use for LG TV owners through its intuitive interface design since 2014. Licensees of webOS TV receive the familiar and highly acclaimed UX design along with a rich pool of features such as voice search and control, integrated AI algorithms and easy connectivity that have earned webOS positive industry and consumer accolades,” the company says.
20 partners using webOS
“With LG webOS TV, partners also get a diversity of content options including access to global streaming service apps such as Netflix, YouTube, Amazon Prime Video and sports streaming service DAZN as well as LG Channels, the company’s free premium content streaming service.* Compatible TV models also include the dedicated Magic Motion remote controller.”
LG has put a lot of effort into getting webOS right, and with this new move, it tries to position its smart TV operating system as a more powerful rival to Android TV. LG says brands like RCA, Ayonz and Konka have already adopted webOS, and Realtek, CEVA, and Universal Electronics are technology partners that would help the ecosystem grow even further.
No specifics have been provided as to when the new TVs running webOS are supposed to hit the market, but there’s a good chance the first models would go live by the end of the year.