LG has officially abandoned the mobile phone business

Jul 29, 2021 11:57 GMT  ·  By

LG is no longer a smartphone manufacturer, but this doesn’t necessarily mean the company no longer sells any phones in its stores.

And as it turns out, the South Korean company doesn’t want to replace its own phones with other Android devices, but according to a recent report, it’d start selling iPhones at all brick-and-mortar locations.

Needless to say, this isn’t only a big hit for Samsung, but also an important win for Apple, which can therefore bring its iPhones closer to buyers.

Apple and Samsung are fierce competitors in the South Korean market, and of course, the Cupertino-based tech giant getting some help from LG helps the company increase its sales. Samsung, on the other hand, sees fierce competition in its domestic market, though it continues to be number one in the country.

LG focusing on other markets

While smartphones are no longer its main focus, LG says it’d continue to focus on other markets, including electric vehicle components.

“LG’s strategic decision to exit the incredibly competitive mobile phone sector will enable the company to focus resources in growth areas such as electric vehicle components, connected devices, smart homes, robotics, artificial intelligence and business-to-business solutions, as well as platforms and services,” the company said in an announcement earlier this year.

And as it turns out, LG could be one of the companies working together with Apple for the manufacturing of the highly anticipated Apple Car. It’s believed a joint venture formed by LG and Magna could be in charge of producing the Apple Car, as the Cupertino-based tech giant has been having a hard time finding someone to manufacture the vehicle.

A decision in this regard is expected to be made this summer, so expect more information on the tighter collaboration between LG and Apple to make the headlines rather sooner than later.