Analyst says iPhones remain in hot demand

Jun 30, 2022 18:32 GMT  ·  By

The lockdowns that took place in China in the last months have obviously caused new disruptions in the supply chain, but according to one analyst, Apple’s iPhone is still selling strong and isn’t suffering as much as some people expected.

Wedbush analyst Daniel Ives has recently been quoted as saying to investors that the iPhone demand “is holding up slightly better than expected.”

But on the other hand, a bigger impact could be noticed in the June quarter, with some signs of recovery to show up beginning with the fall of the year.

This seems to be just perfect timing for Apple, as the Cupertino-based tech giant is projected to take the wraps off new iPhones in September.

“We believe the initial bogey and production plans for iPhone 14 should be up flat to slightly higher from iPhone 13 out of the gates which speaks to Apple’s confidence that pent-up demand for this next release remain healthy despite the jittery macro,” the analyst explained.

“With Apple’s services business set to be roughly $80 billion of annual revenues this year and set to grow at a steady “double digit” clip into 2023, we believe this key revenue stream remains at the epicenter of Apple’s multiple and growth story during this market storm.”

Apple will announce the new iPhone generation in September, and probably the biggest change is the introduction of an all-new iPhone 14 Max model with a 6.7-inch screen. The Cupertino-based tech giant is killing off the iPhone mini model, as the 5.4-inch form factor has apparently failed to generate too much excitement in the market.

The Pro models could also give up on the notch in the favor of a punch-hole display. On the other hand, the standard iPhones are likely to stick with the notch for at least one more year.