14 DAY TRIAL // While Android is the top choice when it comes to buying a new smartphone, iPhones continue to lead the charts in the United States, according to data provided by Kantar.
Specifically, no less than 80.1% of the smartphone sales in the EU5 markets were powered by Android, while in the same market, iOS dropped 0.8% in the three months ending June 2019.
iOS dropped in the United States as well, but on the other hand, iPhones continued to be the best-selling models. iPhone XR was the top model in the US with a share of 7.8%, followed by iPhone 8 and iPhone XS Max. Samsung Galaxy S10+ and Galaxy S10 round up the top five.
iPhones growing in China too
Huawei is still doing rather well despite the US sanctions, and it actually recorded a small increase versus the same period a year ago. Kantar says Huawei owners might be waiting for some clarification in the US saga before deciding what to do next.
“The impact of the adverse headlines is clear in the data, Quarter on Quarter Huawei share is down -1.9% pts in EU5 and most tellingly, June vs. May 2019 share, is down -9.0% pts,” Dominic Sunnebo, Global Director for Kantar, says.
“Early indications are that Samsung and Xiaomi are the key beneficiaries, with Apple seeing a smaller uptick in sales as a result. There are signs Huawei owners are putting off upgrading – likely waiting for clarity on the future situation. If this continues to be the case and the dispute is resolved it might mean that the majority of sales are delayed rather than lost to competitors, but the speed at which a resolution is found will determine this.”
Things are far better for Huawei in its home market. Together with Honor, Huawei accounts for nearly half of the smartphones sold here, as it reached a sales share of 46.1% according to Kantar. iOS also increased during the quarter to 19.7% in urban China.