14 DAY TRIAL // Apple’s iPhone XR was the best-selling iPhone in the last fiscal year, according to a CIRP research looking into the market performance of all models on the market.
iPhone XR managed to surpass both the iPhone XS and the XS Max, CIRP says, accounting for nearly 40 percent of all the sales in the United States the past quarter.
Surprisingly, demand for the XS and XS Max remained quite low, as the two models achieved a combined sales share of just 26 percent.
At the same time, the performance of the iPhone XS was significantly below expectations, as it was the worst selling iPhone during the quarter. CIRP says the iPhone XS was outsold by its larger sibling by a more than two-to-one ratio.
Old iPhones still selling well
Older iPhones continue to remain very popular, mostly because of the pricing that’s lower than in the case of the 2018 generation.
“The three new models made up 65% of sales, compared to 61% for the iPhone 8, 8 Plus, and X a year ago. The mix among the new phones is interesting, however. The single iPhone XR model almost matched the combined iPhone 8 and 8 Plus in the same quarter last year.
iPhone XR also had the largest quarterly share for a single model, at 39%, in the past couple of years, since the then-new iPhone 7 in December 2016, even though it was available only for part of the quarter,” Josh Lowitz, CIRP Partner and Co-Founder, explains.
It’s not a secret that sales of the iPhone are declining, and CEO Tim Cook himself acknowledged the drop earlier this month in revised guidance for the quarter. Cook, however, blamed the battery replacement program for the lower-than-anticipated sales, explaining that some customers hold onto their iPhones for a longer period of time and thus delay the purchase of a new model.