14 DAY TRIAL // One of the biggest changes on the iPhone 12 generation is support for 5G on absolutely all models including in the lineup, and just as expected, Apple has made quite a big deal out of this upgrade.
But according to a survey conducted by BlinkAI, iPhone users aren’t necessarily interested in 5G, as all they want is better battery life.
When asked what they consider to be a major selling point of a new phone that would convince them to upgrade, no less than 72 percent of the iPhone users pointed to extended battery life, while 49 percent of them claimed they want more storage.
As far as 5G is concerned, only 32 percent of the iPhone owners claim they would upgrade to a new model because of improved speed.
Truth be told, things are pretty much the same in the Android world too, where 75 percent of the users want improved battery life and only 36 percent believe 5G is a good reason to upgrade.
Few people planning an upgrade in the next 12 months
34 percent of iPhone users said they expect to stick with their current device for more than three years before they eventually upgrade and 44 percent explained they want better image quality in the night mode on a phone they would purchase as their next model.
“Overall, 76% say that the chip their phone is running on is moderately important when buying a new device. This is interesting given the evolving nature of consumers’ smartphone usage. Fast processors play a huge role in gaming performance as the GPU is also integrated into the chip itself,” the survey reveals.
“Interestingly, consumers' desire for upgrading to a smartphone device based on higher quality photos and videos saw the biggest difference in opinions based on gender. 47% of women said the ability to take higher quality videos and photos would be a compelling reason to upgrade from their current device, versus just 35% of men.”
Only 11 percent of the iPhone owners claimed they want to upgrade to a new model in the next 12 months.