14 DAY TRIAL // Apple launched the new-generation iPhone SE earlier this year with one goal in mind: provide those sticking with an older iPhone with a good reason to upgrade to new-generation hardware without spending a fortune.
And at $399, it looks like the new iPhone SE is indeed becoming the iPhone upgrading machine that Apple really needed.
According to CIRP data, iPhone SE accounted for 19 percent of all iPhone sales during the quarter, something that’s definitely good news for the Cupertino-based tech giant, especially given the global health crisis that has significantly affected new device sales.
New iPhones coming in September
“Even though operating system switching has diminished in recent years, even more SE buyers came from within the iOS installed base compared to buyers for other iPhone models. And, in the quarter, SE buyers had really old phones, with almost three-quarters having an iPhone that was three years old or more. So, they upgraded from iPhone 5, 6, or 7 models, which meant these users really waited awhile to buy a new phone,” Mike Levin, CIRP partner and cofounder, explains.
“These are users who evidently resisted upgrading to newer phones at more attractive price points, such as iPhone 11, last year’s iPhone XR, and even the iPhone 8 and 8 Plus, which launched in 2017, as its prices declined over the years.”
On the other hand, the new iPhone generation remains the most popular choices for those ready to spend a premium, with the iPhone 11 and iPhone 11 Pro accounting for two thirds of all iPhone sales during the quarter.
Apple will launch new iPhone models in the fall, but there’s a good chance the 2020 iPhone SE remains a good-selling device, not only for those already part of Apple’s customer base, but also for those using Android and considering a switch to the iPhone.