Study shows only 13% of Apple users are “very interested”

Apr 27, 2021 14:50 GMT  ·  By

The foldable display revolution is under way, and companies out there are looking into ways to launch devices based on this new form factor, possibly at lower price points.

Apple too is believed to be working on a foldable iPhone, with the debut expect to happen either in 2022 or in 2023.

But according to a report from YouGov, the current iPhone owners aren’t necessarily interested in a foldable design and they’re still fine with the current form factor.

No less than 26 percent of the Apple users said they are not interested at all in foldables, while 22 percent said they’re not very interested. Just 13 percent are very interested, it seems.

Despite being one of the leaders in this push for foldable devices, Samsung also seems to be struggling with the low appetite for this form factor.

22 percent of the Samsung owners aren’t interested at all in foldables and just 15 percent are very interested.

Samsung’s foldable strategy

But this won’t stop Samsung from investing big in foldables, and in fact, the company actually plans to launch new models this year, some of which would be available at lower prices.

“True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021,” Dr. TM Roh, President & Head of Mobile Communications Business, Samsung Electronics, said in late 2020.

The new Samsung foldable phones could see the daylight as soon as this summer, with a dedicated event likely to take place in June or July.