14 DAY TRIAL // Apple is getting ready to announce the new-generation iPhone, with the company’s typical event scheduled to take place on September 7.
The date means Apple wants to launch its new iPhones earlier than usual, and people familiar with the matter indicated that the strategy makes sense, especially as the company is afraid of the rising inflation and tries to prevent a possible recession from hitting its sales.
The debut of the iPhone 14 is therefore expected to be followed by strong demand for the entire lineup, and according to BofA analysts, the sales are very likely to be in line with the ones of the iPhone 13 generation.
Apple will continue to bet big on installment plans, especially as the upcoming iPhone generation is expected to be more expensive than the current models, with people familiar with the matter pointing to a price increase between $50 and $100 per each model.
“iPhone pricing is the main focus item for investors followed by timing and cadence of the launch and any news on pricing/bundling. Apple saw strong iPhone 13 demand in F3Q, and we expect to similar trends for the iPhone 14 line-up, further fueled by buy-now/pay later and installment plans,” the analyst note seen by Investing.com reads.
The Cupertino-based tech giant is therefore expected to sell a total of 243 million iPhones in 2022, with the iPhone 13 itself to also have a major contribution to this figure, especially as it arrives earlier than usual.
“If iPhone 14 starts shipping on Sep 16th then there would be 9 ship days in F4Q22 for the new phones which is a more normal duration, vs. 2 ship days for iPhone 13s in the year ago quarter,” the analyst explained in the note to investors.
The iPhone 14 announcement will take place on September 7, with sales to then kick off on September 16.