iPhone 14 Plus Isn’t the Hit Apple Hoped It Would Be

Apple started selling the iPhone 14 Plus approximately one week ago, but the early sales figures aren’t necessarily encouraging.

A report from Digitimes reveals that iPhone 14 Plus is selling slower than anticipated, as most people are still getting the Pro models because of the hardware upgrades that are exclusive to these devices.

iPhone 14 Pro and iPhone 14 Pro Max, for instance, come with the pill-shaped Dynamic Island, which replaces the controversial notch. Meanwhile, the notch continues to be available on the iPhone 14 and iPhone 14 Plus.

Apple analyst Ming-Chi Kuo previously said that iPhone 14 also recorded slow sales because of the growing demand for the Pro models. As a result, Apple even asked suppliers to switch production lines to the Pro version, therefore cutting orders for the standard iPhone 14.

“After the production line switch, iPhone 14 Pro models will account for 60–65% of the total iPhone 14 shipments in 2H22 (vs. 55–60% previously estimated). The iPhone 14 Pro Max accounts for 30–35% of the total iPhone 14 shipments in 2H22 and is the most popular iPhone 14 model. The iPhone product mix is improving, so Apple may offer a positive outlook for 4Q22 at the next earnings call in late October (assuming iPhone shipments won’t decline significantly after late November),” Kuo said.

Apple, on the other hand, praises the Plus on every single occasion.

For example, the company says the iPhone 14 Plus comes with the best battery life ever offered by an iPhone.

“iPhone 14 Plus brings the larger 6.7-inch display and the best battery life ever on an iPhone to more people,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “This is a great option for customers who want a much larger screen in a light and durable aluminum design with big enhancements to all cameras, excellent performance, essential safety capabilities, and 5G. Whether a customer is upgrading to a new iPhone or trying iPhone for the first time, iPhone 14 Plus is a huge upgrade and an unbeatable choice.”