14 DAY TRIAL // Apple is currently giving the finishing touches to the iPhone 14 launch strategy, as the mass production is expected to begin in just a few weeks.
And given the debut of the new-generation iPhone is expected to take place in September, we already have the first forecasts regarding the sales the new model could record.
Apple analyst Ming-Chi Kuo says he’s seeing evidence that indicates the demand for the iPhone 14 could be higher than the one recorded by iPhone 13.
In theory, this isn’t necessarily a surprise, especially given the iPhone 13 sales have been hit by the component shortage, but Kuo says Chinese retailers are required to pay a higher prepaid deposit to make sure they have enough iPhone 14 supply.
iPhone 14 expected to launch in September
As a result, it looks like everybody is confident the iPhone 14 would be a hit.
“The demand for iPhone 14 in the Chinese market may be stronger than that of the iPhone 13 from the viewpoints of distributors/retailers/scalpers. My latest survey indicates that some Chinese distributors/retailers/scalpers have to pay the highest prepaid deposit ever for iPhone 14 to ensure a sufficient supply, implying the iPhone 14 demand in the Chinese market will likely be higher than expected,” Kuo says.
“At present, in the Chinese market, the iPhone 14 prepaid deposit is significantly higher than the iPhone 13 and even twice as high in some areas. The iPhone 14 shipment forecast of component suppliers and EMS is about 100 million and 90 million units in 2H22, respectively. The solid demand for iPhone 14 in the Chinese market may reduce market concerns about the risk of the iPhone 14 order cut after the launch.”
The iPhone 14 is expected to launch in September, with four different models to be included in this year’s generation.