Apple’s smartphone dominating mobile sales charts

May 24, 2021 14:59 GMT  ·  By

We’ve known for a while the iPhone 12 was selling like hotcakes, but new data shared by Counterpoint shows that this strong performance continued in the first quarter of 2021.

Counterpoint published data for both revenue and volume share, revealing that the iPhone 12 family dominated the mobile market for the two categories.

When it comes to revenue share, iPhone 12 Pro Max secured the leading spot with 12 percent, followed by iPhone 12 and iPhone 12 Pro with 11 percent and 9 percent, respectively. iPhone 11 took the fourth spot in the charts with 3 percent.

“In some regions, consumers preferred to buy higher variants of the devices. The iPhone 12 Pro Max was the best-selling model in the US. The S21 Ultra 5G also sold more than the lower variants in the US and Europe. The S21 series, which was launched at cheaper prices than the S20 series, was also supported by strong carrier promotions,” Counterpoint explains, adding that 8 out of the top 10 models in the chart came with 5G capabilities.

Apple number one everywhere

As far as the volume share is concerned, iPhone 12 topped the rankings with 5 percent, followed by iPhone 12 Pro Max, iPhone 12 Pro, and iPhone 11. Xiaomi’s Redmi 9A secured the fifth place as the top Android device in this regard.

“Unlike the revenue list, the volume list also features devices from the affordable segment. The volumes for the Redmi 9A were driven by its strong performance in China and India, while the Redmi 9 performed well in the South East Asian market. The strong performance of the Redmi 9A, Redmi 9 and Redmi Note 9 helped Xiaomi maintain its pole position in the sub-$150 price band globally, capturing a 19% share in the segment,” Counterpoint says.

The top 10 volume share rankings include just three brands, namely Apple, Redmi, and Samsung.