14 DAY TRIAL // Earlier this week, it was revealed that Apple reduced the production of the iPhone 12 mini, with the company believed to be directing more resources towards the manufacturing of the iPhone 12 Pro.
The reason is as simple as it could be: iPhone 12 mini isn’t selling as strong as anticipated, while the iPhone 12 Pro is in higher demand, so Apple adjusting its production plans is something that makes perfect sense.
Today, a report from Digitimes provides a closer look at the whole thing, revealing that iPhone 12 mini sees weaker demand in the United States and Europe, and this is exactly where Apple is making production plans. Pegatron, which is currently in charge of building the iPhone 12 mini for the Cupertino-based tech firm, has been asked to reduce the production of this model, and the report adds that the main reason for the weak sales is the impact of the pandemic.
For some reason, however, the demand for the iPhone 12 Pro remains strong, so for Apple, everything ends with a positive outcome, as the bigger model is more expensive anyway.
iPhone SE Plus just around the corner
In the meantime, it’s believed Apple is giving the finishing touches to another new iPhone that could see the daylight as soon as the spring.
People familiar with the matter said the company could launch a larger iPhone SE in April or May, and the device could end up being called iPhone SE Plus.
Based on the iPhone 11, the new SE would come with a notch and Face ID, though sources close to Apple claim the company could also offer Touch ID with a fingerprint sensor integrated into the power button. This would be a first for Apple, with the company also said to be looking into embedding Touch ID in the screen on the next-generation iPhone.