14 DAY TRIAL // iPhone 12 launched later than anticipated, but since then, the device has been selling like hotcakes. And as it turns out, the demand for the entire lineup remains strong, with two analysts forecasting that Apple could eventually set its own new personal record in the smartphone world.
Wedbush analysts Strecker Backe and Daniel Ives said in a note obtained by CultOfMac that Apple could ship a total of 25 million units this year, which means the company could eventually surpass the record it set in 2015 when it managed to sell 231 million iPhones.
iPhone 12 could thus become the best-selling iPhone in history, with the analysts anticipating a supercycle that would convince more people to upgrade to this new models.
“For the March quarter we believe builds for total iPhones have stayed in the 56 million to 62 million range,” the analysts explain. “For the June quarter we believe builds have stayed basically unchanged and remain in the mid 40 million range. We have not seen a robust launch uptrend such as this in a number of years for Apple and the only iPhone trajectory similar would be the iPhone 6 in 2014 based on our analysis.”
iPhone 12 mini, only model failing to reach the expectations
The upgrade supercycle is generated by the huge number of devices exiting support, with customers thus finally interested in upgrading to a new iPhone.
“Importantly, with our estimation that 350 million of 950 million iPhones worldwide are currently in the window of an upgrade opportunity, we believe is translating into an unprecedented supercycle upgrade cycle for Cook & Co,” the analyst says.
Of course, Apple doesn’t say a single thing about iPhone sales, but the iPhone 12 is believed to be selling strong, especially in the two Pro configurations. The mini is the only model that failed to reach the expectations so far, according to people close to the matter.