14 DAY TRIAL // Apple will announce the new iPhone 13 later today, and as it happens every year, Apple is betting big on the existing customer base to account for a substantial part of the sales recorded by the new model.
In other words, many people already owning an iPhone are likely to get an iPhone 13, and according to research conducted by SellCell, those who currently use an iPhone 11 have an increased chance of buying the new model.
And it’s all for a very simple reason.
“As 24-month cellphone contracts are commonplace nowadays, it makes sense that people whose contracts are ending will want to trade in. This includes iPhone 11 users, clearly,” the company says.
iPhone 12 Pro Max also topping the charts
iPhone 11 owners are likely to account for 18 percent of all trade-ins for the iPhone 13, while the iPhone XR secured the runner-up spot with 14 percent, the same score obtained by iPhone 12 Pro Max too.
You’ve heard it right, many people with an iPhone 12 Pro Max are also expected to upgrade to iPhone 13, according to SellCell. And again, there’s a very good reason for the whole thing.
“It is the joint second-place handset, the iPhone 12 Pro Max, that causes a real stir in this years’ trade-in figures prior to iPhone launch day. Making up 14% of all iPhone trade-ins, this is a genuine surprise to see. However, there is a possible and plausible explanation. The iPhone 12 Pro Max is the most expensive of all the handsets in the 12-series (obviously). Despite an initial drop in value post launch, the iPhone 12 Pro Max actually recovered some of its lost value. That’s right, its trade-in price started creeping back up by month six of sale,” the company says.
The iPhone 13 lineup will be announced later today, with sales to kick off in the upcoming weeks.