14 DAY TRIAL // Some say the iPhone 11 launch was a fiasco because, you know, the features that Apple announced at the show have actually been around for a long time on Android.
Others believe that Apple is making a major step in the right direction, and the new models coupled with a more aggressive pricing strategy pushed the company back to the leading place in the industry.
And judging from stock prices, the latter is the correct analysis of the post-iPhone 11 launch development, as Apple has regained its $1 trillion company status shortly after it took the wraps off its new-generation models.
As per MacRumors, AAPL reached $221.28 in intraday trading on September 11, essentially putting the company beyond the $1,000,000,000,000 (that’s $1 with 12 zeroes) milestone.
$1,000,000,000,000
Needless to say, this is an important achievement that comes just at the right time, albeit many analysts expected this to happen after the unveiling of the new iPhones anyway.
This doesn’t mean that Apple will remain a $1 trillion company because there’s no guarantee this is possible in the long term given the plethora of factors that can lead to variations of the stock price, but for Apple it’s a notable achievement.
Apple first reached $1 trillion market valuation in August 2018, but the company has been on a decline lately, partially because of dropping sales of its flagship device. The unveiling of new products typically generates such a bump, so it’s now only up to Apple to keep the stock price up and prove it’s worth this position.
The next big moment on Apple’s agenda is the kick-off of iPhone pre-orders on Friday, when the device must sell in large volumes to help Cupertino in its stock race. Unfortunately, the firm no longer shares first-weekend sales specifics, so we’ll have to wait until the next earnings reports to find out how the iPhone 11 did in its first days on the market.