Demand strong in several markets, analysts confirm

Sep 30, 2019 08:19 GMT  ·  By

While Apple doesn’t provide any figures on first-weekend sales for new iPhones, estimates coming from analysts around the world seem to suggest that so far, the new-generation iPhone is a hit.

iPhone 11, in particular, which is the most affordable model launched this year and replaces iPhone XR in Apple’s lineup, sells like hotcakes in markets like China, mostly thanks to its lower price.

iPhone 11 starts at $699 in the United States, down from $749 the original price of iPhone XR.

And it looks like the very same model records huge demand in India as well, with a report from NDTV comparing sales of this model with the ones recorded by iPhone 6 and iPhone 7.

Cheaper iPhone on its way

Most third-party Apple retailers in India registered record orders after the pre-order program started in the country, and retailers like Amazon India and Flipkart, two of the largest sellers in India, no longer have the iPhone 11 in stock.

Tarun Pathak, Associate Director, Mobile Devices and Ecosystems at Counterpoint Research, is quoted as saying by the cited source that the lower price of the device is the one making such a huge difference.

“Looks like Apple iPhone 11 pricing strategy is going down well for the consumers. Additionally, the offers on top of it from the financial/retail partners make it a great buy for users looking to upgrade,” he said.

“We won't be surprised if Apple hit its record festive season sales in India driven by iPhone 11 and XR.”

Apple is expected to launch another affordable iPhone in the spring of 2020 as the second-generation iPhone SE. Based on the iPhone 8, this new iPhone is likely to retail for about $399, being specifically targeted at countries like China and India where Apple needs to counter the rapid adoption of mid-range Android devices available at a lower price than a typical iPhone.