Twice the number of exhibitors, 100K more unique attendees

May 21, 2020 09:57 GMT  ·  By

LudoNarraCon is a digital games festival organized by Fellow Traveller on Steam. The second edition of the conventions happened at the end of April and proved to be a major success for both exhibitors and organizers as well.

Fellow Traveller built upon the success of the 2019 event and added even more independent games, playable demos, and various panels featuring industry veterans to the festival's roster. LudoNarraCon 2020 aired live on Steam as a global digital festival that celebrates narrative video games.

This year’s convention saw 940,000 unique attendees direct to the event page, up from 2019’s 850,000, with participants seeing approximately 20,000 visitors each to their individual store pages, an impressive achievement considering that LudoNarraCon 2020 featured more than twice the number of exhibitors as last year.

Also, unreleased games saw an average of 3,000 wishlists on Steam during the event. It's also worth adding that no less than 42 developers exhibited games with content coming in from around the world: Australia, Germany, Japan, Venezuela, Indonesia, Canada, UK, USA, and more.

During the festival, 14 panels ran live and looped afterward, which saw concurrent viewers of 3,000 up to near 5,000 attendees at a time. More importantly, LudoNarraCon 2020 reached a total of 1.4 million unique viewers across all viewing platforms.

Here are a couple of other interesting facts about LudoNarraCon 2020 include: event banners on Steam received over 61 million impressions (only 13.5 million impressions in 2019), demos averaged 4,624 activations across games with an average of 2,000 actual players over the period they were available.

Finally, for those interested in statistics, the top three attendee locations after the United States were China, Russia, and Brazil. Here is hoping for an even bigger LudoNarraCon next year, as Fellow Traveller gains even more experience with the digital games festival.