14 DAY TRIAL // Huawei is one of the companies that are betting big on foldables, and according to a new report, the company wants to bring this new form factor to lower price points.
In other words, the Chinese tech giant wants to release more foldables, but the more important part is that it wants these devices to be more affordable.
A total of three such devices would go live this year, as per the cited report, though it’s not exactly clear if the company wants the full trio to come with lower prices.
But on the other hand, give Huawei’s struggle in international markets, such an approach makes sense at some point, especially because foldables continue to be available at a premium for now.
Huawei could use the lower prices as a compelling reason for customers to buy its devices, despite shortcomings like the lack of Android and Google apps.
Samsung’s foldable strategy
But at the same time, Samsung is also planning pretty much the same thing, as the company has already promised to bring foldables to the market at a lower price.
This could happen as soon as this year, as Samsung could launch more affordable foldables in June or July.
“True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021. We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup,” Dr. TM Roh, President & Head of Mobile Communications Business, Samsung Electronics, said.
New Samsung foldables are expected in the coming months, though it’s not clear if the unveiling also includes the more affordable models.