The device is currently codenamed Grogu, report claims

Jan 17, 2023 05:18 GMT  ·  By

The success that Apple’s AirTag has been enjoying since launch rapidly caught the attention of other companies out there, and now more and more tech giants are looking into similar products.

However, while building such a device isn’t necessarily difficult, what’s going to be a lot more challenging is actually making it as efficient as the AirTag. Apple’s device relies on the company’s Find My network, as it’s capable of connecting to nearby iPhones to send its locations to the owner.

Google apparently believes it can do the same thing, so it’s now working on a new device whose role will be specifically to serve as an alternative to the AirTag.

Kuba Wojciechowski, best known for his Pixel leaks, says Google’s device is internally referred to as “Grogu,” and if you believe this sounds awful, just don’t say it out loud. You could very well upset Star Wars fans, as this is a clear reference to the series.

Google currently tight-lipped on the project

The Nest team is believed to be the one responsible for the development of Google’s GPS tracker, and by the looks of things, it looks like the search giant wants to use an approach similar to Apple’s and provide similar functionality on the device.

This means Google’s upcoming product will also include a speaker and everything else, therefore being able to send audible alerts to prevent malicious uses of the device.

This is currently one of the biggest concerns related to the AirTag, as malicious people out there have discovered all kinds of nefarious purposes, including using it for stalking, mostly because of its reduced dimensions and form factor.

Google has so far remained tight-lipped on its plans for an AirTag competitor, but such a device does make sense, especially as Google has the Find My alternative that could help power this kind of technology.