14 DAY TRIAL // Apple’s investments in its very own custom ARM chip have caught the attention of the entire PC industry, with several other large companies planning similar projects that would end up being used specifically to power their own products.
Google is reportedly one of them, as the search giant is now developing its very own chip design whose purpose is to end up on the next-generation Chromebooks.
A report from Nikkei suggests the move would help the Mountain View-based search giant step away from the likes of Intel, AMD, MediaTek and others, therefore allowing the company to reduce the reliance on third parties and focusing more on a first-party approach.
This is a strategy that Apple itself has been working on, and the debut of an in-house developed chip allowed the iPhone maker to obtain more control over the devices it sells.
Launch in 2023
The report suggests Google has indeed been inspired by Apple’s success in this direction, so the company wants to follow in its footsteps with nearly the same approach.
In other words, Google’s upcoming chip will also be based on ARM designs. The debut of the chip could happen at one point in 2023, though for now, this ETA is still uncertain and Google could always push it back if something doesn’t go as planned, especially given the company hasn’t discussed plans for a custom chip publicly.
On the other hand, Google plans to bring its chip to both laptops and tablets, and at one point, it could also make its way to its Pixelbook models, which are still powered by Intel processors.
For now, however, Google appears to be very committed to bringing its own chip to its own devices, and in the long term, this is a strategy that makes a lot of sense for a company that’s betting bigger on hardware.