14 DAY TRIAL // Google has recently announced that it completed the takeover of Fitbit, so it was only a matter of time until the company made some changes following the acquisition.
This week, the Google Store has started selling Fitbit devices, including the Versa 3, Sense, Inspire 2, and Charge 4, all of which can now be purchased online because Fitbit is “a member of the Google family,” as the search giant itself explains.
Needless to say, the Mountain View-based company brags about Fitbit’s products, and this makes total sense given it owns the company.
But the big question right now is whether Google wants to build its very own smartwatch based on Fitbit’s know-how and technology.
While the company hasn’t provided any information in this regard, the search giant has been close to launching a Google Pixel smartwatch in the past, yet people familiar with the matter said the device was canceled at the very last minute.
Nothing blocks the search firm from doing this right now after the acquisition of Fitbit, especially as the wearable company has long been considered as one of the best Apple rivals.
Google and Fitbit data
In the meantime, however, Google has been quite busy convincing the world the takeover of Fitbit wouldn’t do more harm than good.
“Technology can change the way people manage their health and wellness, and that's especially important these days. We’ll work closely to create new devices and services that help you enhance your knowledge, success, health and happiness. Your privacy and security are paramount to achieving this and we are committed to protecting your health information and putting you in control of your data,” the company said in an announcement recently.
Google paid $2.1 billion for Fitbit, with the deal originally announced in November 2019 but pushed back for so long because it awaited regulatory approval.