14 DAY TRIAL // Google-owned Fitbit already has a subscription plan called Fitbit Premium and providing users with more services, including plenty of fitness data and training information.
But on the other hand, at $9.99 a month, it’s pretty clear Fitbit Premium is price at a, well, premium, so it’s believed the high price tag doesn’t allow the subscription plan to reach its full potential.
Google’s new company has apparently figured this out too, and according to a report from Android Centralk, it’s now working on a cheaper subscription plan that would be available for as low as $2.99 per month.
Without a doubt, this is quite a difference, so there’s a good chance more people would actually give it a try.
Tough sell
But on the other hand, the $2.99 subscription plan might not provide users with too many goodies, as it’s main selling point appears to be additional historical data that would become available through the Fitbit app.
In other words, Fitbit could provide subscribers with health data that extends beyond the 30-day threshold that is currently available for free users, with the company planning to offer multiple options, including unlimited historical data through the subscription.
For the time being, however, Fitbit is still in the surveying stage, so no decision has been made on whether to launch a new subscription plan or not. Will customers pay 3 dollars a month just to be able to access their historical data? That’s hard to say, but at the end of the day, Fitbit must make its subscription offering a little bit more compelling, especially because the purpose of this offering is to bring home the bacon.
It remains to be seen how Fitbit would evolve under Google’s ownership, so expect more information on this new subscription plan to surface rather sooner than later.