Survey shows reduced upgrade interest among iPhone owners

Sep 9, 2021 08:07 GMT  ·  By

Apple is getting ready to launch the iPhone 13, and without a doubt, the new models will come with substantial improvements in terms of features and under the hood.

But as it turns out, these are unlikely to spawn a massive upgrade cycle for iPhone users, with a survey conducted recently by Savings on some 1,500 iPhone users revealing that only 10 percent of the existing owners plan to get a new device.

No less than 64 percent said they have zero intention of getting a new iPhone, while 26 percent haven’t made a decision just yet.

Surprisingly, most people who want to upgrade have a new iPhone, and they say the satellite connectivity and the larger batteries are the main catalysts for the move.

“Just one in 10 iPhone users in our survey said they planned to upgrade to the newest iPhone when it’s released, while 26 percent said they weren’t sure yet. Nearly 2 in 3 said they wouldn’t be changing out their current phone for the latest model,” the survey reveals.

“Still, with an estimated 116 million iPhone users in the United States, that could equate to almost 12 million surefire sales if the phone launches, and another 30 million if undecided users end up making the switch.”

Public unveiling next week

The survey isn’t necessarily good news for Apple, as the company hoped the upgrade supercycle started by iPhone 12 would continue this year with the iPhone 13.

The survey, however, shows that the improvements coming on the iPhone 13 may not be reason enough to get a new device, as most people are excited about the option to send texts without cell service, new camera and video features, and the bigger batteries.

Apple will take the wraps off the new iPhones next week, while the sales are expected to kick off by the end of this month, as part of the company’s typical calendar.