Demand for large-screen TVs is on the rise, TrendForce says

Mar 25, 2021 07:23 GMT  ·  By

2020 had different plans for us, locking us indoors away from each other and forcing us to rely on technology to remain in touch and do the things we were usually doing in other places.

Working from home has become something more common than anyone expected, and this has increased the demand for devices up to a point where the tech world struggles with the lack of chips for various industries.

TVs too have recorded a huge boom last year because, you know, watching TV is something we all do given how much time we spend at home.

And research conducted by TrendForce says the increase will continue this year, with 223 million units to be sold in 2021 alone, a 3.1 percent jump from 2020.

“The delay of UEFA Euro 2020 and the Tokyo Olympics until this summer will likely also play a role in driving up TV demand, regardless of whether live attendance will be allowed at the events. However, prices have increased repeatedly and considerably for not only IC components (used in TV set assembly), which are in shortage due to tight foundry capacities, but also TV panels. The price hike of TV panels has persisted since last June, with 32-inch panels, which are indicative of the rest of the TV panel market, reaching a massive 134% price hike for the period,” the company says.

Small price increase this year

55-inch TVs will account for 20 percent of all sales this year, which means 1 in 5 devices will come with a pretty large display. Furthermore, 17.7 percent of all TVs will come with a screen larger than 60 inches, the company expects.

OLED is also becoming a more common choice for manufacturers out there.

“TrendForce expects OLED TV shipment for 2021 to reach 6.76 million units, a staggering 72% increase YoY, as OLED offerings become the top strategic priorities of TV brands in the high-end TV market this year,” it says.

A small and gradual price increase is also expected this year given the growing demand for TVs.