14 DAY TRIAL // Facial recognition systems are the next big thing in tech, and while some struggle to embed it into the devices we use every day, a new startup plans to give the whole thing a completely new purpose.
VR Office Place has launched a real-time facial recognition system that can extract data from live video feeds and, based on a complex analytics system, build a profile of any person showing up in the video.
In other words, a camera surveillance system, for example, can be used as source, with VR Office Place’s facial recognition system then running its analysis to collect information for a specific individual, build a profile, and then share it with a customer. The video only needs to be streamed to the API of VR Office and then wait for the magic to happen.
Modern private investigator
While at first glance this might freak you out, the purpose of this tech is to “prevent accidents, identify threats, or simply gather information in closing a better deal.”
In fact, there’s good reason why companies might be interested in embracing this system. As VR Office Place explains in a press release (embedded below), it can help build profiles for customers who might be interested in a specific product, so when engaging in direct communication with that customer, you already know where to start.
“A typical use case of technology is applicable widely from strictly secure sites such as border controls, to a car sale. The video feed from the store hooked up with API identify and share the preferences towards a specific model based on publicly shared data of Identified customer. Now you can make great use of such information to close a good deal, or identify unauthorized person in restricted area,” the developing company explains.
The whole system uses publicly available information, so it’s pretty much a modern stalker that will scan your Facebook, Instagram, and other accounts found online to build your profile. All using the data collected by the facial recognition system as a starting point.
If this doesn’t convince you that private photos showing you dancing limbo should remain… well… private, I really don’t know what will.
