14 DAY TRIAL // Microsoft has recently announced that it’s rebranding its search engine to “Microsoft Bing,” but on the other hand, the company hasn’t actually released any facelift for the Bing.com experience on desktop and mobile.
That’s perfectly fine, as the skilled designers out there are always ready for the tasks. And here’s the concept created by Zee-Al-Eid Ahmad Rana and which images a more modern version of the search engine that seems to align with Microsoft’s new design approach quite nicely.
The key parts of the Bing experience are still there, and this is what’s actually so great about this concept: it envisions a modern look for the search engine, all mixed with the features that everybody loves, including the high-resolution wallpapers that many use as desktop backgrounds.
The Microsoft Bing rebranding
Microsoft is making a big deal about Bing, not only as a search engine that’s available in the browser, but as a platform that powers the search experience in key products, including Windows 10.
As compared to Google, however, Microsoft is trying a different approach, and Microsoft Rewards is a key part of this strategy. This month, Microsoft also announced an expansion Give with Bing, an effort that allows users to help non-profits across the world by simply using the search engine.
“Beyond our commitment to expanding search scenarios, we also believe that you can and should get more value out of the searches you perform every day. That’s why we’re also excited to announce the expansion of Give with Bing, which helps you make a difference just by searching – no need to open your wallet!” Microsoft announced.
As far as a potential Bing.com makeover, you’d better not hold your breath for it, although after seeing this concept, there’s no doubt that Microsoft should really start planning such a facelift.
