14 DAY TRIAL // iPhones are super-expensive gadgets, and pretty much everyone knows this already. And what we also know is that Apple is the kind of company that doesn’t typically reduce the price of its products because everything with the Apple brand attached to it sells like hotcakes anyway.
However, these times have more or less passed, so the latest iPhone generation isn’t selling as good as its predecessors. In fact, for the first time in many years, Apple was forced to adjust iPhone production and turn to carrier subsidies in a number of countries to boost iPhone sales.
So no, iPhone price cuts aren’t at all surprising given all of these. In the United Kingdom, for instance, Apple is offering a price cut on the iPhone XR, which is already the most affordable 2018 iPhone, so the company wants the device to be even cheaper.
And because a discount on an Apple product isn’t something that you see every day, the Cupertino-based tech company really wanted this to be one of a kind. And it is.
Huge price cut
On Amazon, the price of the iPhone XR dropped from £799.00 to no less than £798.99, which means you save no more, no less than £0.01. If you’re an American reader, this means $0.013.
The iPhone XR that you can buy as part of this crazy deal comes with 128GB storage and can be ordered in black, blue, and yellow. The (PRODUCT)RED version, which I absolutely love, is still sold by Apple for the much higher price of £799.00.
Needless to say, if you want to get an iPhone XR with this insane discount, you need to hurry up, because the promo is available only as long as supplies last. And given the price cut, there’s no doubt Apple would run out of iPhone XR units any minute now.
Seriously now, if this is what Apple calls a price cut, it’s no wonder its sales go down with every new generation.