Analyst says iPhone 12 Pro demand is strong

Jan 20, 2021 19:02 GMT  ·  By

Apple launched the new iPhone generation last fall, and now the company is adjusting the production in order to align with the demand for specific models.

And according to Morgan Stanley analyst Katy Huberty, the iPhone 12 Pro is one hot-selling device, as Apple has recently decided to slow down the production of the mini and focus more on this model.

In other words, Apple wants to make more Pros and fewer minis, all in an attempt to align the production with the demand.

“We continue to believe that the iPhone will outperform expectations in the December quarter, as the mix shift to higher-end iPhone 12 models is a tailwind to ASPs and revenue growth. iPhone 12 Pro lead times remain extended far beyond any model launched in the past 4 years at 10 days. Lead times decreased from 22 days ~2 weeks ago as Apple ramps iPhone 12 production signaled by our iPhone supply chain team, led by Sharon Shih, recently raising March quarter iPhone 12 Pro builds by 2M units (which offset a 2M build reduction for the iPhone 12 mini),” the analyst said as per a note published by Philip Elmer-DeWitt.

New iPhone SE coming in the spring

Unsurprisingly, the more affordable iPhone 12 models are selling better in China than in the United States, according to the analyst.

And of course, all signs seem to suggest accelerating growth for Apple.

“Results from Apple’s Taiwan supply chain points to a 3rd consecutive month of accelerating Y/Y revenue growth (to +20% Y/Y) and a third consecutive month of stronger than seasonal growth, suggesting solid momentum as we head into the March quarter,” the analyst noted.

Apple is expected to launch a new iPhone SE in the spring, but for now, no confirmation in this regard has been provided.