14 DAY TRIAL // Apple launched the M1 chip with much fanfare a few weeks ago, and it looks like the first devices running on Apple Silicon are already a huge hit in certain markets.
Statistics provided for the Japanese market by analyst firm BCN Retail show Apple has become the number one PC maker in the country thanks to the new M1-powered devices, and if the same trend is maintained, there’s a good chance the gap versus the runner-up is further increased.
Between August and November, Apple’s market share in the country was 15 percent when it comes to PC sales, but the debut of Apple Silicon gave the company a huge boost, propelling it to no less than 27.1 percent afterward.
In just one week, Apple gained 14.4 percent market share, the analyst firm says, and depending on how the sales are going during the holiday season, the numbers are set to continue growing even further.
Apple Silicon
One of the main selling points of Apple Silicon is the increased performance and the reduced battery usage, and Apple highlighted impressive figures during the official announcement.
“It features the world’s fastest CPU core in low-power silicon, the world’s best CPU performance per watt, the world’s fastest integrated graphics in a personal computer, and breakthrough machine learning performance with the Apple Neural Engine. As a result, M1 delivers up to 3.5x faster CPU performance, up to 6x faster GPU performance, and up to 15x faster machine learning, all while enabling battery life up to 2x longer than previous-generation Macs. With its profound increase in performance and efficiency, M1 delivers the biggest leap ever for the Mac,” the company said.
The first M1-powered devices are already up for grabs, and it’s believed the company is already working on M1X, an upgraded chip that would land on a 16-inch MacBook Pro next year.